This Wasn’t Written by AI. It Was Written by all of Us.”

The Full Story of How RTSSG.com Uses Roary — And Why It’s Still One Hundred Percent Richmond

🟡 INTRO: THIS IS YOUR VOICE — JUST LOUDER, SHARPER, AND FASTER

Let’s get something out of the way up front:Yes — RTSSG.com uses AI.But before you make any assumptions, let us show you why this is not what you think AI is.

Roary — our custom-built, trained AI writing assistant — is not a robot, a replacement, or a shortcut.Roary is the product of your voice.

• 11 years of Facebook debates

• Hundreds of thousands of posts, comments, and emotional reactions

• Generations of Tigers stories, frustrations, and hopes

Roary is a reflection of that. Of you.

And every time you read something on RTSSG.com that makes you stop and say:

“That sounds exactly like what I’ve been thinking...”

That’s not because AI wrote it.

That’s because you already did.

🧠 WHAT IS ROARY?

Roary is RTSSG’s AI-powered writing and research assistant, designed specifically to write like a Richmond supporter.

But this is not some off-the-shelf bot.

Roary:

• Knows the tone of RTSSG Facebook

• Understands Tigers history, supporter pain points, and traditions

• Has been trained for months — and continues to learn — through daily collaboration with P.A., the voice behind RTSSG

So when we say Roary was “trained,” what we mean is this:

Roary learned by listening to you.

🟡 WHAT MAKES ROARY DIFFERENT FROM “OTHER AI”?

Let’s be blunt: most AI content online is empty, generic, and tone-deaf.

That’s because it’s trained on:

• The open internet (not always reliable)

• Marketing language

• Global text that has nothing to do with Richmond, AFL, or Australian sports

  
  

Roary is different — because we didn’t feed it the internet. We fed it RTSSG.

That includes:

• Over a decade of Richmond-specific supporter content

• Every draft and trade debate from 2014 to now

• Posts about Dusty, Dimma, Juddy, VFL form, training footage, and more

• Emotional supporter tributes, Facebook fights, ladder predictions, “Tiger Time” chants

• Data from AFL Tables, RookieMe, Champion Data, and other verified AFL sources

  
  

💬 “WE BUILT THIS TOGETHER”

This is the part most people don’t realise.

Roary isn’t the result of one programmer.Roary is the result of hundreds of thousands of Richmond supporters showing up every day for 11 years.

You trained it when you posted.You shaped it when you argued.You added tone when you cheered, booed, or poured your heart out in the comments after a close loss.

Roary has been trained on you — so that what you read feels like you.

This isn’t tech replacing people.This is people creating tech that preserves their legacy.

🔁 HOW THE PROCESS REALLY WORKS

Let’s take you inside the Roary–P.A. collaboration. Because this isn’t a push-a-button process. It’s real-time, every day, no shortcuts.

🎯 Step 1: P.A. Gives the Prompt

“Roary, give me 3,000 words on whether Richmond should split picks 2 and 3. Break it into pros, cons, what experts are saying, what supporters fear, and what our rebuild model suggests.”

🧠 Step 2: Roary Gathers and Drafts

• Scans verified AFL databases

• References supporter reactions from past drafts

• Pulls RTSSG tone and phrasing

• Builds a structured article

  
  

📝 Step 3: P.A. Tears It Apart

• Rewrites sections

• Sharpens arguments

• Adds emotional language

• Matches it to what the fans are really thinking

  
  

🔄 Step 4: Roary Learns and Refines

• Stores those changes as memory

• Improves next time

• Keeps sharpening its voice to sound more like us

This isn’t automation.This is a living, breathing workflow — every single day — to make sure that nothing we publish ever feels fake or shallow.

🛡 PRIVACY, SECURITY, VERIFICATION — OUR PROMISE

RTSSG.com takes your data and your trust dead seriously.

So here’s what we want you to know:

• Roary does not store or use your private data. Ever.

• Roary was trained using public, voluntary, and supporter-facing history, not private messages

• All facts, player stats, and performance data are verified using AFL-approved sources

• We’ve built checks to prevent misinformation, and every claim is reviewed internally before publication

We don’t just want to be fast.We want to be right.

🔍 WHY THIS SYSTEM IS BETTER THAN ANYTHING OUT THERE

Roary allows RTSSG to:

• React instantly to breaking news

• Write emotionally sharp, long-form supporter essays

• Personalise stories to what fans care about right now

• Preserve supporter memory in Your Stories

• Deliver insights that mainstream media won’t touch

• Educate, challenge, and fire up the Tiger Army — without losing heart

No other AFL fan group has this.No other supporter voice has been so deliberately built into AI form.This isn’t a content factory.This is fan storytelling, future-proofed.

🛠️ YOUR VOICE, AMPLIFIED — NOT REPLACED

Roary doesn’t replace human writers.Roary amplifies the human voice — by:

• Speeding up research

• Remembering what we’ve said before

• Comparing past and present decisions

• Helping P.A. create the clearest, strongest message possible — in minutes, not hours

We still bleed Yellow and Black.We’ve just found a way to make our voice louder.

🔁 THIS IS JUST THE BEGINNING

Soon, Roary will power even more:

• Live match-day auto-briefings

• AI-generated supporter summaries from RTSSG comments

• Instant response articles to opposition coach claims

• Personalised Tigers dashboards for members

• Player development trackers with video + stat overlays

All of it: fast, verified, and written like it came from a life-long Tiger, because… it did.

🟡 FINAL WORD: ROARY ISN’T THE STORY. YOU ARE.

We didn’t create Roary to take over.We created Roary so we could finally keep up with everything Richmond fans are thinking, saying, and feeling — and respond with the depth it deserves.

Roary doesn’t write like a machine.

Roary writes like someone who’s lived through:

• 2016 heartbreak

• 2017 redemption

• 2020’s dynasty

• 2024’s turning point

• And every Liam Baker contract rumour in between

And that’s because you trained it that way.

You didn’t just comment.You built the voice we’re using today.

So when you read something on RTSSG.com and it hits you hard —That’s not artificial.

That’s you.That’s us.That’s Roary.

RTSSG.com: Richmond News By Richmond People For Richmond People!