Richmond Won the 1967 Flag. But Had It Actually Finished Rebuilding?
Richmond’s 1967 premiership can be read two ways. It was the flag that ended a 24-year drought and, looking back, the beginning of one of the great eras in the club’s history. But in real time it was also something more fragile: the first proof that a long rebuild had actually worked.
Then came 1968. Richmond won 14 home-and-away matches and still missed the finals under the old top-four system. Suddenly the obvious story becomes less obvious. If 1967 had transformed the club, why was success not automatically repeatable twelve months later?
So what did Richmond really possess when it walked away with the 1967 premiership — a champion team, a premiership system, or simply the first successful version of something that still needed to evolve? And what had the club not yet learned about staying at the top?
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