Before Richmond Had a Media Team, Who Was Telling the Club’s Story?
Long before Richmond had a website, social channels, podcasts or a professional content team, a Richmond supporter decided the club needed stories.
Henry Llewellyn “Lou” Roberts worked in local media, edited the Richmond Guardian and created Richmond News, an early fanzine carrying photographs, caricatures and reminiscences gathered from former players. In 1922, he was also responsible for the earliest known use of “Tigerland” yet found in connection with Richmond Football Club.
That combination matters. Roberts was not merely reporting scores. He was helping preserve memory, circulate club identity and give Richmond people language through which to understand their own football community.
He later crossed from supporter-publisher into the institution itself, serving as vice-president and president. But the earlier role may be the more revealing one because it sits before clubs learned to professionally control their own stories.
Before Richmond had a media department, was Lou Roberts already doing the job from the supporter side of the fence?
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